We subscribe to your competitors' email programs through a dedicated address, wait for the welcome flows and triggered series to play out, and hand back a written report on what they're actually doing.
They're the ones whose welcome flows you stopped tracking after email three. Whose abandoned-cart cadence quietly outperforms yours. Whose sender posture passes every check yours fails.
We sign up. We wait. We read every message — twenty, thirty, sixty per program — and we score the work on several dimensions. The deliverable is a written report. That's the practice. There isn't a dashboard.
You hand us a list of competitors and adjacents — eight to fifteen brands. We add three to five we'd expect a CRM lead in your category to already be reading. Each brand is then scanned across five sources: LinkedIn company detail, Instagram cadence, the Klaviyo Partner Directory, Google SERP triangulation, and Wayback Machine for prior BFCM cadence.
A dedicated address per brand — <brand>-<customer>@greyiris.ai — submits to each homepage popup through Apify Playwright with residential proxies. We capture trigger timing, field counts, headline copy verbatim, and segmentation steps. The welcome series, abandonment, and broadcast then play out the way a real subscriber would experience them.
Per brand: popup behavior on render, headline copy verbatim, capture friction (single-field versus multi-field), welcome flow timing and density, segmentation steps. Plus the brand state around it — recent press, hiring posture, leadership transitions, social cadence, BFCM discounting cadence. The discipline is explicit about what we can't see from outside.
Per-brand entries — Verdict, Email state, Brand state, Lead-with angle, What we don't know, Bucket. A cross-brand layer surfacing system-level patterns and tilts for the next batch. A ninety-minute read-out with the CRM lead and whoever owns the calendar.
The deliverable is what we noticed. Not a dashboard, not a deck — a report.
The Klaviyo popup fires auto-on-load, but a country/region modal layers on top and intercepts clicks on the email input. First-visit visitors fall back to the footer form. That's a list-growth leak that shows up on render, not in analytics.
Each brand gets its own page, structured the same way.
System-level patterns surfaced across the set — adoption gaps, capture-flow patterns, agency-attachment signals. Plus a tilt: where the next batch of brands should come from, given what this batch surfaced.
Same content, two formats. The web page is the source — a private link, indexed and durable. The PDF is the same words typeset for filing.
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